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Initially didn't think a new-build was affordable

First-time buyer Alina Moroko has bought a new apartment in Bexleyheath after 10 years of sharing a rented two-bedroom flat with her parents in South London. Alina was living in a flat in Crystal Palace with her parents, Mila and Ivan, and working five days a week at an office in London Bridge until Covid-19 struck.

Alina says: "After the lockdown, I was working two or three days a week from home which was far from ideal as my father was having to work remotely too... By 2023, I knew it was time I looked for my own place. Initially, I ruled out new-build apartments because I thought there would be no way I could afford to buy one within striking distance of central London, where I work two or three days a week."

Deposit contribution made things possible

The project director used a £13,000 deposit contribution from Bellway London to help her purchase a one-bedroom apartment at Eastside Quarter in Bexleyheath, after an estate agent recommended the site to her: "She told me that there were one-bedroom apartments within my price range at the development and that Bellway were offering incentives too. I made an appointment and me and my father went along for a look", says Alana.

"There was a nice vibe about the place and we could see that it was only a five-minute walk to all the shops and cafes in the centre of Bexleyheath, which was a big plus. When we viewed a one-bedroom show apartment I loved it as it was so spacious and light and airy, with lots of natural light coming in through all the large windows. My father said it was the best property we had seen in terms of build, specification and finish. When I sat down with the sales advisor, Elliot, he told me they would give me a £13,000 deposit contribution, which helped bring my mortgage payments down to a level I could afford.”

I love everything about this apartment... My new home is big enough that I have a cooking area, a dining area, a work area and a chill out area where I watch Netflix on my iPad.”

My dream home


“I love everything about this apartment,” said Alina. “When I am working from home I sit at a desk and when I need inspiration or a screen break, I can adjust my chair, look through the balcony doors and take in the fabulous view of fields and trees and a lake. My new home is big enough that I have a cooking area, a dining area, a work area and a chill out area where I watch Netflix on my iPad.


“I have noticed that because the apartment is so energy efficient, I don’t have to have the heating on very often and when I do it retains the warmth very well. Talking of heat, I can’t wait to get out onto the balcony to start my day with a cup of coffee in the morning when the weather gets better.”


Alana is also delighted with the exclusive on-site facilities: "The gym is very clean and modern and has all the equipment I need. It is also incredibly convenient and stress-relieving to know that the concierge will take in parcels or to leave spare if the builders need to access my flat to do work when I am out at work.”

"The gym is very clean and modern and has all the equipment I need. It is also incredibly convenient and stress-relieving to know that the concierge will take in parcels or to leave spare if the builders need to access my flat to do work when I am out at work." – Alina

A fantastic location

In choosing Eastside Quarter as her home, the ideal placement of the development was a contributing factor: "There was a nice vibe about the place and we could see that it was only a five-minute walk to all the shops and cafes in the centre of Bexleyheath, which was a big plus."

Alana also has easy access to central London: “I can get a train from Bexleyheath or Bexley station and be at London Bridge, where my workplace is, in 30 or 40 minutes which means that door-to-door it takes just over an hour to get to the office, which is a reasonable commute.

“Now my work life and private life are not blurred anymore and I have everything I need on my doorstep", she says. "I feel very lucky to have found this place and still can’t quite believe this lovely apartment is actually mine.”

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