The nature of our business brings Bellway close to a range of different stakeholder groups. In managing our activities we aim to be responsive to the diverse views and requirements expressed by these groups and we recognise that effective engagement with our stakeholders is an important element of our CR programme. Using established communication channels such as public consultation exercises and our web site, we are able to work closely with local communities to better balance their needs with the demands of our business.
Our highly trained and dedicated team of Sales Advisors engage and communicate with customers from the first meeting, through the home reservation stage and on to the final legal completion and beyond. They are always available to help ensure that the whole home buying process runs as smoothly as possible. Following legal completion, our Customer Charter sets out the process of engagement with our customers to ensure that the after-sales experience continues to be a positive one.
We ensure that our colleagues are well informed and have the knowledge they need to operate successfully in the best interests of Bellway, our customers and stakeholders. Our employees receive regular communications in relations to changes to policies, procedures, services and advice. With a dedicated Human Resources team operating during the year focus has been on attraction, development and retention of talent across the business.
Our senior management meets with shareholders at least bi-annually to discuss interim and full year financial results, answer questions and discuss future actions.
We regularly hold meetings and communicate with our suppliers and contractors, passing on relevant information to each division as appropriate. Where there is new product information, this is communicated in a timely manner to each division.
Prior to the submission of a planning application we undertake rigorous consultation with the local communities. This involves informing communities about the proposed development, attending public meetings and exhibitions, and listening to and acting on feedback. This process allows us to ensure the views of the local community and neighbouring landowners are taken into account as far as is reasonable and practicable.
Effective partnership with a range of public bodies and agencies is central to the success of Bellway’s business. We value the opportunities which partnerships bring and the benefits these relationships deliver to the communities we build in.
We have long established relationships with Housing Association (HA) partners across the country ranging from large national and regional landlords to small rural providers. Together we work to build communities and improve the affordability of housing for local people.
Our engagement with HAs ranges from joint ventures and strategic partnerships to the ongoing delivery of affordable housing on most of our developments. These relationships are maintained across the Group through regular meetings at national, regional and local levels
We maintain national and regional representation with the Homes and Community Agency (HCA), working closely on their public land and housing investment agendas. Bellway is a significant partner in the Government’s Help to Buy Programme and, through our presence on national forums, contributes to the efficient delivery of this major policy initiative.
The importance of public land disposal to housing delivery is well recognised and Bellway is closely involved as an active participant in the HCA’s Delivery Partner Panel (DPP3). We have national coverage through representation in all four regional frameworks and the London Development Panel.
Regional and local government policy has a significant influence on the operation of our business and Bellway seeks to work collaboratively with local authorities and key statutory bodies, ensuring that developments are brought forward efficiently and with regard to local needs. In London we work closely with the Greater London Authority and London Boroughs and engage at a senior level with both the Welsh Assembly and the Scottish Parliament, working closely on their respective Help to Buy programmes.
Bellway also engages at a strategic level with senior officials within the Department of Communities and Local Government (DCLG), the treasury and the cabinet office to address the pressing issues of accelerating housing delivery, widening home ownership opportunity and the regeneration of communities.